If you are starting a practice for the first time or if your existing practice needs a kick-start, this is the book you need. It covers everything you need to know about the business of practicing acupuncture and Chinese medicine. Used by over 25 schools as a required text.

This new and largely revised edition of Points for Profit covers far more territory than the previous version of this widely used text. With several new chapters or subjects relevant to new graduates and practitioners alike, this book is the Bible of practice management and success for acupuncturists. The updated and fully-revised website that accompanies the book has even more resources for every aspect of running a successful pracctice.

• Advice and stories from real practitioners all over the U.S. and Canada
• Scores of pages of downloadable forms, letters, work sheets and templates on companion website so you don’t have to invent them yourself
• A well-organized, easy-to-read, compact and humor-filled writing style
• Condensed points to ponder at the end of each chapter
• Hundreds of resources, websites and tips to make your professional life easier
• An endless variety of marketing ideas that you can put into practice
• New chapters on managing student loan debt, paying your taxes, working in a hospital, operating a community acupuncture clinic, electronic medical records and operating a profitable, compliant herbal dispensary